While you may not have heard of Diamond Foods, it's actually one of the biggest snack producers on the market today. They make several different products that you've probably heard of, and definitely eaten. The way that they've grown since their founding in 1912 is nothing short of incredible. People like http://wp.superpages.com/people/Steven-M-Neil/Los-Altos-Hills-CA/2530993539 have been responsible for that progression.
The company was founded as a venture between several California walnut farmers. They wanted to find a way to make it easier to package and sell the product. That's when Diamond was originally born.
Of course, just getting together with other farmers wasn't enough to make a successful company. No they needed to try new things, and they needed some new ideas. That's why they tried new forms of advertising. They become the first nut company to advertise on television in 1950.
Sure there are a lot of potential customers in America, but if you really want to make the big bucks, you have to find a way to branch out. That's why you've got to go abroad. Which is exactly what Diamond did with it's nuts.
Despite the type of success that they had become accustomed to, it still wasn't enough to give them an iron grip on the snack industry. Which is why Emerald Nuts was created in the first place.
Because other companies had become more well known in the nut department, it was necessary for Diamond to branch out. Through Emerald Nuts they were able to tap into the market Fisher and Planters had found.
Through their enhanced success with the new brand, click here was able to turn to more targets. They could shortly thereafter buy Kettle Chips and moved into potato chip manufacturing as well.
This sort of success is what led them to try and acquire the Pringles company. Diamond is ever growing, and are keen to advance their already 10% hold on the snack market. If they keep going, you can bet you'll be seeing new Diamond products all the time.
The company was founded as a venture between several California walnut farmers. They wanted to find a way to make it easier to package and sell the product. That's when Diamond was originally born.
Of course, just getting together with other farmers wasn't enough to make a successful company. No they needed to try new things, and they needed some new ideas. That's why they tried new forms of advertising. They become the first nut company to advertise on television in 1950.
Sure there are a lot of potential customers in America, but if you really want to make the big bucks, you have to find a way to branch out. That's why you've got to go abroad. Which is exactly what Diamond did with it's nuts.
Despite the type of success that they had become accustomed to, it still wasn't enough to give them an iron grip on the snack industry. Which is why Emerald Nuts was created in the first place.
Because other companies had become more well known in the nut department, it was necessary for Diamond to branch out. Through Emerald Nuts they were able to tap into the market Fisher and Planters had found.
Through their enhanced success with the new brand, click here was able to turn to more targets. They could shortly thereafter buy Kettle Chips and moved into potato chip manufacturing as well.
This sort of success is what led them to try and acquire the Pringles company. Diamond is ever growing, and are keen to advance their already 10% hold on the snack market. If they keep going, you can bet you'll be seeing new Diamond products all the time.
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